Launching A New Product
A good example of using a mix of public relations along with new and traditional media to launch a new product was manifest earlier this month in the electric vehicle industry – specifically in the...
View ArticleTen Lead Generation Models
Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to...
View ArticleSocial Media Marketing, Public Relations and Real Value
Social media is a widely fascinating area for marketers. Primarily because it’s such a massively engaging area for users around the world. The “best practices” to apply social media for marketing and...
View ArticleWhat is Link Bait?
Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic...
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