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Launching A New Product

A good example of using a mix of public relations along with new and traditional media to launch a new product was manifest earlier this month in the electric vehicle industry – specifically in the...

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Ten Lead Generation Models

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to...

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Social Media Marketing, Public Relations and Real Value

Social media is a widely fascinating area for marketers. Primarily because it’s such a massively engaging area for users around the world. The “best practices” to apply social media for marketing and...

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What is Link Bait?

Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic...

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